Our journey is one of passion, leading the way into a future where automotive excellence takes center stage


Unveiling Excellence
& Thrills

Riyadh Motor Show is a comprehensive event for everything related to cars! Organized under the supervision of the Cars Agents National Committee, it targets exhibitors from authorized agents throughout the Kingdom as well as manufacturers and their regional offices.

Over a period of 5 days full of high-speed excitement, the exhibition will feature the latest cars, motorcycles, and other vehicles from the world’s top manufacturers.

Participants will have the chance to connect with a diverse audience of industry professionals and potential customers to showcase their latest products and innovations.

The show will offer an exciting opportunity for all participants and visitors to engage with leading manufacturers, industry professionals, car dealers, and after sales service providers in the automotive industry, while enjoying live entertainment, engaging activities, and much more.


Devoted Automotive
Event Organizers

Since 1995, Sela has been a regional leader in the human experience industries of most sectors. For over 25 years, it has played a significant role in sports, culture, tourism, events, and we the MICE industries. In 2017, Sela had multiple partnerships that involved collaborations with government entities, which gave the company a solid position in the market to implement and execute events of all types in the world.

In 2019 alone, more than 15 million attendees experienced events managed by Sela in the Kingdom. We are proud that the Saudi Public Investment Fund (PIF) is a major shareholder in Sela, whose role is to contribute to the Saudi economy by investing and financing profitable companies and projects locally and internationally. We, at Sela, are planning a collection of mega exhibitions and conferences to contribute to the Saudi 2030 vision programs directly and indirectly.








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